Data that shows what marketing delivers.

Marketing departments produce a lot of data and get few answers back. NewData supplies the professionals who make measurable what campaigns and channels really deliver.

You bring in data work for marketing when the per-channel reports exist but the overall picture is missing. Also see all departments NewData works for.

NewData

Colleagues working with data together — Image generated with AI.

The work

What is going on in marketing?

Every channel has its own dashboard and its own definitions; added up, the figures rarely match. Data work for marketing brings the channels together into one picture, with one definition per term.

At DoubleSmart, NewData built a working module in which client data and AI flag marketing bottlenecks and translate them into usable advice.

Fitting roles for this department: data analyst and AI specialist. Hiring runs through secondment.

Questions

Frequently asked question from this department

How do I measure whether marketing really delivers?

By linking the marketing data to what happens next: enquiries, quotations and revenue. Only then can you see which channel delivers customers rather than clicks. A data analyst or AI specialist builds that picture; through NewData you deploy one from € 70 per hour excluding VAT, dropping to € 60 for larger assignments (scale of August 2026).

Next step

Get started with this department?

Call 085 303 96 26 or email info@newdata.nl. Within two working days you receive a first response to your vacancy (lead time of August 2026).