Data analysis
How do we get insight from what we already have?
Data analysis makes visible what is happening in your numbers and turns it into a decision someone can take. It starts with the question you want answered, not with the data that happens to be available. What it delivers is insight that is repeatable, not one attractive chart.
When do you need this?
Most organisations have more data than insight. Data analysis makes visible what is happening in the numbers and translates it into decisions someone can actually take.
- Making trends and patterns visible
- Reports that keep themselves up to date
- Answering questions that stayed unanswered before
What happens if this is left alone
- Decisions keep being made on instinct while the numbers are right there, and afterwards nobody can reconstruct why something was decided.
- The same report is assembled by hand every month. That is not only time, it is a fresh chance of an error every month.
- When the person who built the spreadsheet leaves, the insight leaves with them.
Through which route do we deliver this?
The same field runs through different routes. Which one fits depends on the scope and duration of what is on the table.
Frequently asked questions
When does an organisation need data analysis?
As soon as decisions are made on instinct while the numbers are there. Also when the same report is assembled by hand every month: that is analysis work stuck to a process instead of to a question.
What is the difference between data analysis and business intelligence?
Data analysis answers a question that is live now, often once and in depth. Business intelligence turns that answer into a dashboard that keeps running. Work often starts as analysis and grows into BI.
How do we approach data analysis?
First get the question sharp, only then go to the data. Then an analysis that is reproducible, with the steps recorded, so somebody else can run or adjust it later.
Who does the work?
Usually a data analyst through New Data Student or Search, and for a more complex question a consultant through Squad. Which route fits depends on scope and duration, not on who we happen to have available.
Are you a professional working in this field? Then have a look at the roles we fill and our vacancies.
Looking for someone for data analysis?
Tell us what is on the table. Within two working days you know whether we have someone and what it costs.